LITERS OF JACK DANIELS - SUPER PARTY BOTTLE
FILTERING WITH CHARCOAL. DROP BY DROP.
Filtered drop by drop through three meters of saccharine maple charcoal and matured in home-made barrels. Our Tennessee Whiskey does not follow a calendar. It's ready when our master distillers indicate it based on its appearance, aroma and, of course, taste. This is what Jack Daniel did in person more than a century ago. And so we continue to do today.
FILTERED BY SACCHARINE MAPLE CHARCOAL
MATURE IN OWN-MADE BARRELS
BALANCE OF SWEET AND TOASTED OAK AROMAS
IT'S READY WHEN IT'S READY
We've always made Jack Daniel's just like Jack stated in 1866. And that recipe includes a considerable amount of patience.
Several factors help decide how long a barrel stays in the winery, such as the barrel itself and where it is stored. At the higher levels of the barrel house, where the temperature changes are more abrupt, the whiskey tends to mature more than the whiskey of the same age located lower, where the environment is cooler. For this reason, we believe that counting the years is an unreliable way of determining when a whiskey is ready.
Jack knew that whiskey is like people: age doesn't always determine maturity. Until today, our whiskey is considered ready to be bottled when its taste indicates it. Because a date on the calendar cannot tell you everything a whiskey tells you on the palate. We trust in our team of expert tasters, who test each of the barrels in search of those nuances of flavor and character that indicate that a whiskey is ready to be bottled.
It takes a lot of practice to become a Jack Daniel's Master Distiller. But in more than one hundred and fifty years of tasting whiskey, we have received no complaints.
40% ALCOHOL VOL.